Unless you have been in a bunker for the last few years, it should come as no surprise that there has been a sharp increase in the number of new products making environmentally friendly claims. But the speed at which products are coming to market is quite notable. According to market research firm Mintel’s Global New Products Database (GNPD), there was an increase of almost 200% in the number of new products with an environmentally friendly claim compared to the prior year, “We’re seeing r...